Reprinting the Icelandic Poppy card on the Heidelberg windmill press – the card has three variations: birthday, Mother’s Day, and blank, and each requires a different plate for the black ink layer. The press has a mechanism to feed the paper into the press and can get really tight registration on the printed image.

Of course, one of our favorite parts of the printing process is the makeready, all the proofs and test-prints that happen before the edition. These are often printed on random scraps or previous tests, leading to very interesting designs. Perhaps we should print all our cards this way?

The Icelandic Poppy card is one of our spring and summer releases in 2018; look for it in our Etsy shop!